The Role of Human-Machine Interaction and Automated Analysis Concepts on Glocalization

This study aims to investigate the role of human-machine interaction and automatic analysis concepts, which are a product digitalization, on glocalization. In recent years, great attention has been paid artificial intelligence applications in field marketing, as every companies. With application marketing strategies have also changed. The concept glocalization, is one current strategies, formed from combination words global local. Glocalization means implementation compatible with cultural characteristics target market while presenting products local markets. It created new behavior through digital such interaction, analysis.